Chapter I: This look at McDonalds begins with a Classical Time Series Analysis of the historical stock prices, providing a vantage point over patterns that will be explored in greater detail in the following chapters.

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While the full history analysis is of enduring interest, it may also be misleading. An issue may have the same name for 20 or more years, but it may be a very different company, and economic fundamentals have surely changed. For this reason, we want to look at patterns established in more recent times.

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Risks associated with short and long period price changes can be understood through Volatility Analysis. Here the impact of the Volatility Curve on the potential profitability positions across different time spans is shown.